Arizona contractor advertising laws have been changed.

Henry Staggs, RRO
September 17, 2021

If you are a contractor in Arizona, we may have good news. Every day you guys are out there advertising your business. Did you know you might do it wrong? The law used to be that you had to have your ROC license number included in everything. That includes your truck signs and business cards. And anything else you put your company name on becomes an advertisement. 

Times are changing however and now you will no longer be required to include your ROC license number on your truck signs, on the radio, internet, or in billboard adverting. Now, concerning your website. If you advertise your website online or on a billboard. You don’t have to include your ROC number. However, your ROC number does still needs to be displayed on your website.

• The advertisement complies with all other requirements listed under A.R.S. § 32-1124 and A.A.C. R4-9-109;
  
• The provided website address links directly to the licensee’s home page; and
  
• The licensee’s name and ROC license number:
  
  • Appears directly on the licensee’s home page;
    
  • Is clearly visible, and not hidden behind graphics, photos, or other obstructions;
    
  • Is in an appropriately sized font; and
    
  • Is not in the website’s footer. Other places you still need to include your ROC number are on your letterheads, proposals, and contracts. Any anything else that you use to communicate with your client 
    

After September 29th, 2021, the new law says that a contractor does not have to include their ROC number on certain advertisements. Such as on trucks, the radio, online, or billboard advertising. If your ROC is “Proximately displayed” on the contractor’s website.

---